He's everywhere.

Back covers of recent issues of The Drake, Fly Rod and Reel and Flyfish Journal..

Heroic nymphing master Yvon Chouinard graces the back covers of all the current fly fishing rags.  Seems a bit silly really.  I just traded in an SST jacket of the same vintage as the one Chouinard is wearing in the photo. I can pretty much guarantee that, like mine, the one in the photo is not waterproof anymore.  On the other hand, Patagonia gave me $240 for a 20 year old jacket towards a new one in the trade so I certainly can't complain.  These ads are selling the new Patagonia river crampons and rock grip wading boots. Having spent a lot of time walking around in the mountains wearing crampons (with points on them) I am sure that these new river crampons will work great - if only they weren't so pricey.  I do wonder what effect these new boots and crampons may eventually have on the river bottoms of heavily fished destinations like the North Platte, the Green, the San Juan and the Bighorn.  Hundreds of fishermen a month, thousands in a year, scuffling around in these things may tend to polish things up a bit. You can see the effects hobnail boots had if you climb a classic old route in the Alps. These are aluminum, not steel, but still a far cry from felt.